Due to continuous growth of production volumes and consumer markets label printing technologies have been intensively developing over the last decades. Struggling to draw in consumer attention manufacturers carefully style captivating item labels for freshly produced and existing goods.
Product labels are essentially notepads, plastic, material or other product consisting of textual or graphic information about an item. Item labels notify the customers of the nature of an item defining product and maker information, production and expiration dates, components, client support details and other data which the manufacturer deems appropriate and needed to supply. Item labels have a set of essential functions and serve for:
Item recognition
that includes item information and brand identity components, such as colors, fonts, logos, and so on;
Packaging or sealing of a product
Specific item labels types, e.g. diminish sleeve labels used for bottles, serve a double function offering info and a protective seal for additional security;
Publicity and market promo
Item labels can increase or reduce item popularity. That is why item labels are carefully created to fit the target audiences.
Proof of an item credibility
Elaborate and hi-tech product labels containing holographic images, barcodes, DataDot innovations and other graphic, chemical and optical components make sure protection versus replicas;
Regulative compliance
Apart from optional qualities there is a variety of official requirements set in relation to product labels by appropriate laws and policies inning accordance with the kind of product. Thus, inning accordance with general practice, food product labels need to include accurate info on the native land, producer, active ingredients, nutritive homes, production date and shelf life of a product.
Label printing innovations vary according to label design, colors, materials, required output along with readily available budget. The following printing methods are commonly utilized for label printing:
Balanced out printing (lithography)– a traditional premium and reasonably inexpensive label printing method commonly utilized for a big-volume production where images are transferred from metal or polymer plates to rubber blankets and then to the printed surface. The lengthy set-up process makes balanced out label printing technique unsuitable for rush orders;
Digital printing– a label printing method comparable to offset printing where electrostatic rollers are used instead of printing plates. Unlike offset printing digital label printing technique is utilized for short-run and rapidly changing orders;
Flexographic printing – a versatile label printing service for fast printing, appropriate for a wide spectrum of products and defined with a high runnability especially in case of big strong areas. Flexography ends up being extremely cost-effective when applied in mass production;
Gravure printing– a distinct high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on huge rolls of paper which are then cut inning accordance with the required dimensions. Gravure printing permits distinct printing effects such as metallic elements. This label printing technique is identified with a remarkable quality however can just be economically feasible if utilized for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing approach enabling to create tactile texturized images;
Relief printing– a printing technique allowing for a comprehensive elaboration of images, excellent for production of intense vibrant and sharp pictures.
Label products and item labels printing approaches depend greatly on the nature of items, order volume and set budget plan. The existing variety of printing means allows discovering the best worth for loan option.